Software, told
as a story.
A digital video campaign for RBM Technologies, later One Door, that translated a complex enterprise retail platform into a compelling business story.
RBM Technologies developed software that helped major retailers bring consistency, visibility, and accountability to merchandising execution across thousands of store locations. I created a digital video campaign that translated this complex enterprise solution into a compelling business story, communicating the platform’s capabilities, practical value, and relevance to retail decision-makers.
A complex platform,
made clear.
The work supported RBM’s broader effort to establish its market position and communicate the value of its technology to enterprise customers.
Built for the
store floor.
Merchandising execution, consistency, and visibility across thousands of store locations.
From RBM
to One Door.
In 2016, the company rebranded as One Door following a major business and technology transformation. By that point, its platform was in use across more than 20,000 retail stores.
The larger business story
RBM’s evolution into One Door demonstrated the growing value of the market it helped define.
My contribution
My campaign contributed to the company’s product marketing and brand communications during that growth period, helping make a sophisticated software offering easier for prospective customers and stakeholders to understand.
Documented company
milestones.
RBM Technologies went on to become One Door, an established enterprise retail technology platform.
Company milestones reflect subsequent business development and are not directly attributable to the video campaign.