FRANCIS J. ANDERSON
Selected work / Energy policy video series

Expert answers,
on camera.

An ongoing video communications campaign that turns complex nuclear energy policy, technology, and regulatory issues into accessible, expert-led content.

Enterprise video strategyCreative directionProductionBrand developmentDigital communications
An NEI expert on camera in an Ask an Expert interview
The program

I developed and executed an ongoing video communications campaign for the Nuclear Energy Institute, translating complex nuclear energy policy, technology, regulatory, and industry issues into accessible, expert-led content for industry stakeholders, policymakers, government audiences, and the broader public.

01 / The operation

End to end,
from plan to publish.

I led the end-to-end video operation, managing the production strategy and logistics from initial planning through publication.

Production & direction

Securing and coordinating production crews, directing on-camera interviews, and overseeing editorial and post-production.

Identity & distribution

Developing the visual identity and motion graphics system, and managing the delivery and digital distribution of each installment.

02 / The series

Technical knowledge,
made accessible.

Working in collaboration with NEI’s subject-matter experts, I transformed their technical knowledge and written scripts into a cohesive, repeatable video series designed to strengthen the organization’s communications, extend the reach of its expertise, and establish a consistent digital presence around critical industry topics.

Nuclear Energy Around the WorldAsk an Expert / 4:33
Why is reliability important?Episode cutdown
Nuclear energy around the worldEpisode cutdown
Nuclear energy and the DODEpisode cutdown
Nuclear energy in international spacesEpisode cutdown
03 / Distribution

Built to travel
across channels.

Each installment extends across social media, Instagram video, a YouTube series, email marketing, and website content as one multi-channel campaign.

Ask an Expert campaign collateral shown across devices and a mug
Campaign collateralMulti-channel campaign
Ask an Expert social post
Social post / Expert quote and link
Ask an Expert Instagram video post
Instagram / Video post
Ask an Expert video embedded on the NEI website
Website / Embedded episode page
04 / Campaign impact

An ongoing program
with measurable reach.

An ongoing video communications initiative serving nuclear industry professionals, policymakers, government stakeholders, and broader audiences.

687K+Documented YouTube views across five publicly indexed series uploads
370K+Views on the top-performing installment
250K+Views on an individual state-policy installment
7Featured expert interviews spanning technology, policy, regulation, international markets, and energy infrastructure

Public YouTube view counts; documented subtotal, not total campaign reach.

05 / The result

Specialized knowledge,
made widely accessible.

The result is an ongoing, scalable content program that has become a successful communications resource for both nuclear industry insiders and government audiences, demonstrating how strategic video production can turn specialized institutional knowledge into engaging, widely accessible media.

Video strategy / Creative direction / Production

An ongoing, repeatable program with a consistent digital presence.

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