About
Creative direction,
start to finish.
Who I am
I’m Francis J. Anderson, a creative director working across video, motion, and illustration. I take a brief from strategy and story through production and distribution, and I own the result.
What I do
Concept to
completion.
Strategy & story
Concepting, scriptwriting, and storyboarding, with messaging built around what each audience cares about.
Craft & production
Illustration, animation, and motion graphics systems, plus on-set direction and editing.
Delivery & leadership
Vendor research and hiring, budget tracking, and consensus-building across executives, experts, communications, and policy stakeholders.
Distribution
Web, email, social, and print assets that carry one brand and one story across every touchpoint.
Selected experience
Where the work
has lived.
Nuclear Energy InstituteNuclear Makes It Happen: director and creative lead of a national broadcast campaignView
Nuclear Energy InstituteAsk an Expert: led the end-to-end energy policy video operationView
Nuclear Energy InstitutePOWER UP: integrated B2B investment campaignView
RBM Technologies (now One Door)Digital video campaign translating enterprise retail software into a business storyView
Fresenius Kidney CarePatientHub launch & adoption campaign: conceived, directed, produced, and deployedView
FlocabularyLead and principal illustrator and animator, 2011 onwardView