It’s all
in here.
Fresenius Kidney Care’s PatientHub launch and adoption campaign: an integrated video and social effort that helped patients understand and use a new digital portal and app.
When Fresenius Kidney Care introduced PatientHub, its digital patient portal and mobile app, the organization faced a challenge beyond simply announcing a new product: patients needed to understand its value, learn how to use it, and feel confident incorporating it into their healthcare routines.
From announcement
to adoption.
I conceived, directed, produced, and deployed an integrated video and social media campaign designed to drive awareness, encourage adoption, and improve the patient experience.
Approachable by design
The campaign translated the portal’s functionality into approachable, easy-to-understand visual communications.
Explainers & promotional graphics
I developed and directed a series of explainer videos and promotional graphics, creating content that demonstrated the platform’s features, communicated its benefits, and helped patients navigate the technology.
Product, education,
and experience.
The work connected product marketing with patient education and customer experience, giving Fresenius a coordinated set of digital communications assets to support the rollout of its patient-facing technology.
Product marketing
Building awareness and communicating the value of a new digital service.
Customer education
Helping patients understand and successfully use technology.
Customer experience
Reducing friction between patients and the services they depend on.
Creative execution
Delivering an integrated system of video and visual communications across digital channels.
Showing patients
how it works.
Explainer and promotional video that demonstrates the platform’s features and communicates its benefits.
Part of the
daily routine.
The portal and app, shown on tablet and phone in everyday settings, with the calendar and account screens patients use.
Graphics built
for the feed.
Promotional and social graphics extended the campaign across digital channels.
Documented platform
milestones.
A successful digital patient engagement initiative supporting the adoption and use of Fresenius Kidney Care’s PatientHub platform. The campaign helped translate a complex healthcare technology rollout into accessible, patient-focused communications, connecting product awareness, practical education, and a more digitally connected patient experience.
Metrics represent publicly reported platform-wide results and subsequent adoption milestones, not independently measured campaign-attributed conversions.