Powering up
new markets.
Turning a request for a series of videos into an integrated campaign positioning nuclear energy for the industries shaping the next energy era.
Demand for power is surging. Data centers are racing to feed AI, heavy industry needs clean high-temperature heat, and operators need reliable power beyond the grid. A key stakeholder wanted a video for every segment. I saw an opportunity to build a go-to-market campaign.
One platform.
Many audiences.
Every market has its own economics, pain points, and language. I built a modular campaign architecture with one unified brand and a dedicated lane for each audience.
Lead with the business problem
Messaging starts with what each buyer cares about: uptime, the cost of decarbonization, or load growth outpacing the grid. Nuclear enters as the solution—not as an abstract technology lesson.
Make energy a growth input
“Power Up Your Business” reframes energy from a compliance cost into a competitive advantage. The platform can expand into new verticals without rebuilding the brand or the campaign from scratch.
Five markets.
One visual system.
A five-episode video series, each built around an NEI subject-matter expert, supported by hard numbers and clean motion graphics. Deep blue and electric yellow unify the campaign; color-coded tags help viewers find their market.
From first concept
to final cut.
I owned the work across creative, production, and stakeholder management—keeping a complex, multi-party effort moving toward one vision.
Creative & production
Concepting, scriptwriting, storyboarding, graphic and motion-system design, vendor research and selection, shoot direction, and final editing.
Leadership & delivery
Budget tracking and consensus-building across executives, technical experts, communications, and policy stakeholders.
A destination
for decision-makers.
All five episodes live in one landing experience designed for desktop and mobile. The hub gives busy executives a quick path to the relevant market, the key facts, and the expert behind the story.
Every touchpoint
points back.
A great video only matters if it is seen. I built a full-funnel distribution system that carries one brand and one story from inbox to social feed to in-person conversation.
