/* Shared styles for every page. Per-page accent: <body style="--blue:#hex"> (colors the results band) */
:root{--ink:#17191d;--muted:#70757d;--line:#dfe2e6;--paper:#f7f8f9;--blue:#171b65;--yellow:#f6d52c;--gutter:clamp(20px,4vw,64px);--max:1440px}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
[hidden]{display:none!important}
body{margin:0;background:#fff;color:var(--ink);letter-spacing:.005em;font:16px/1.6 -apple-system,BlinkMacSystemFont,"Segoe UI",Arial,sans-serif}
a{color:inherit;text-decoration:none}
img,video{max-width:100%}
.wrap{width:min(var(--max),100% - 2*var(--gutter));margin:auto}

/* Header + nav (Work has a hover/focus dropdown on desktop) */
.topbar{height:74px;border-bottom:1px solid var(--line);display:flex;align-items:center;justify-content:space-between}
.brand{font-size:14px;font-weight:750;letter-spacing:.02em}
.brand span{color:var(--muted);font-weight:450}
.nav{display:flex;gap:28px;font-size:12px;text-transform:uppercase;letter-spacing:.12em;color:#555b64;align-items:center}
.nav a:hover,.nav a[aria-current]{color:#000}
.nav a[aria-current]{border-bottom:1px solid #000;padding-bottom:3px}
.has-sub{position:relative;padding:26px 0}
.sub{display:none;position:absolute;top:100%;left:-18px;min-width:260px;background:#fff;border:1px solid var(--line);padding:8px 0;z-index:20;box-shadow:0 10px 30px #0000000f}
.has-sub:hover .sub,.has-sub:focus-within .sub{display:block}
.sub a{display:block;padding:10px 18px;letter-spacing:.08em;font-size:11px}
.sub a:hover{background:var(--paper)}

.eyebrow{font-size:11px;letter-spacing:.16em;text-transform:uppercase;font-weight:700;color:var(--muted)}

/* Case study hero */
.hero{padding:clamp(60px,9vw,130px) 0 54px;display:grid;grid-template-columns:1.35fr .65fr;gap:8vw;align-items:end}
.hero h1{font-size:clamp(44px,7.5vw,108px);line-height:1.02;letter-spacing:-0.030em;font-weight:650;margin:22px 0 0;max-width:900px}
.hero h1 em{font-style:normal;color:#777d86}
.hero-aside{max-width:390px;padding-bottom:6px}
.hero-aside p{font-size:16px;color:#4e535b;margin:0 0 22px}
.tags{display:flex;flex-wrap:wrap;gap:7px}
.tag{border:1px solid var(--line);padding:6px 9px;font-size:10px;text-transform:uppercase;letter-spacing:.1em;color:#555b64}
.hero-art{background:#f0f0f0;overflow:hidden;margin-bottom:72px}
.hero-art img{width:100%;height:auto;display:block;max-height:680px;object-fit:cover}
.hero-art.blue{background:var(--blue);color:#fff;position:relative;min-height:410px;display:flex;align-items:center;justify-content:center}
.hero-art.blue:before{content:"";position:absolute;width:52vw;height:52vw;border:1px solid #ffffff2c;border-radius:50%;left:-9%;top:-85%}
.hero-art.blue:after{content:"";position:absolute;width:37vw;height:37vw;border:1px solid #ffffff2c;border-radius:50%;right:-3%;bottom:-90%}
.powerup{text-align:center;position:relative;z-index:1}
.powerup strong{display:block;font-size:clamp(52px,10vw,132px);letter-spacing:-0.034em;line-height:.95;font-weight:850}
.powerup span{display:inline-block;margin-top:20px;background:var(--yellow);color:#171b65;font-weight:850;font-size:clamp(15px,2vw,25px);letter-spacing:.01em;padding:6px 15px}
.hero-foot{position:absolute;bottom:22px;left:var(--gutter);right:var(--gutter);display:flex;justify-content:space-between;font-size:10px;letter-spacing:.13em;text-transform:uppercase;color:#ffffffa8}

.intro{display:grid;grid-template-columns:1fr 2fr;gap:8vw;padding:0 0 100px;border-bottom:1px solid var(--line)}
.intro .eyebrow{padding-top:7px}
.intro p{font-size:clamp(21px,2.5vw,32px);line-height:1.35;letter-spacing:-0.014em;margin:0;max-width:900px}
.section{padding:90px 0;border-bottom:1px solid var(--line)}
.section-head{display:grid;grid-template-columns:1fr 2fr;gap:8vw;margin-bottom:45px}
.section-head h2{font-size:clamp(34px,5vw,64px);letter-spacing:-0.024em;line-height:1.1;margin:0 0 18px;font-weight:600}
.section-head p{margin:0;color:#646a73;max-width:700px}
.two-col{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,5vw,72px)}
.copy-block h3{font-size:19px;letter-spacing:-0.008em;margin:0 0 12px}
.copy-block p{color:#555b64;margin:0;max-width:620px}

.series{display:grid;grid-template-columns:repeat(5,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-bottom:28px}
.episode{padding:22px 18px 24px 0;border-right:1px solid var(--line);min-height:150px}
.episode:not(:first-child){padding-left:18px}
.episode:last-child{border-right:0}
.episode small{display:block;color:var(--muted);font-size:10px;letter-spacing:.12em;margin-bottom:25px}
.episode strong{font-size:16px;line-height:1.25;display:block}

.visual-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;align-items:start}
.visual{margin:0;background:var(--paper);border:1px solid var(--line);overflow:hidden}
.visual img,.visual video{width:100%;height:auto;display:block}
.visual figcaption{padding:13px 16px;font-size:11px;color:#555b64;display:flex;justify-content:space-between;gap:12px}
.visual figcaption b{color:var(--ink);font-weight:650}
.visual.wide{grid-column:1/-1}
.visual.wide img,.visual.wide video{max-height:680px;object-fit:cover;object-position:top}
.visual.wide.full img,.visual.wide.full video{max-height:none}
.visual.tall img{max-height:760px;object-fit:cover;object-position:top}
.distribution-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;align-items:start}
.distribution-grid figure{margin:0;border:1px solid var(--line);background:var(--paper)}
.distribution-grid img,.distribution-grid video{display:block;width:100%;height:auto}
.distribution-grid figcaption{padding:14px;font-size:11px;color:#555b64}

.metrics{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-top:44px}
.metrics.m4{grid-template-columns:repeat(4,1fr)}
.metrics.m6{grid-template-columns:repeat(3,1fr)}
.metrics.m6 .metric{padding:24px 22px;border-right:1px solid var(--line);border-bottom:1px solid var(--line)}
.metrics.m6 .metric:nth-child(3n+1){padding-left:0}
.metrics.m6 .metric:nth-child(3n){border-right:0}
.metrics.m6 .metric:nth-last-child(-n+3){border-bottom:0}
.metric{padding:24px 22px 24px 0;border-right:1px solid var(--line)}
.metric:not(:first-child){padding-left:22px}
.metric:last-child{border:0}
.metric strong{display:block;font-size:clamp(28px,4vw,48px);letter-spacing:-0.024em;line-height:1.1}
.metric span{font-size:11px;color:var(--muted);text-transform:uppercase;letter-spacing:.1em;line-height:1.4;display:block;margin-top:6px}
.footnote{font-size:12px;color:var(--muted);font-style:italic;margin:16px 0 0}

.results{background:var(--blue);color:#fff;padding:clamp(50px,8vw,100px) 0}
.results .eyebrow{color:#ffffffb0}
.results-inner{display:grid;grid-template-columns:1fr 2fr;gap:8vw}
.results h2{font-size:clamp(40px,6vw,76px);line-height:1.05;letter-spacing:-0.026em;margin:0}
.results p{font-size:clamp(20px,2.4vw,30px);line-height:1.35;letter-spacing:-0.012em;margin:28px 0 0;color:#ffffffe6}
.guide-link{display:inline-block;margin-top:28px;color:#fff;border-bottom:1px solid #ffffff80;padding-bottom:5px;font-size:12px;letter-spacing:.08em;text-transform:uppercase}
.closing{padding:65px 0;display:flex;justify-content:space-between;align-items:end;gap:30px}
.closing h2{font-size:clamp(25px,4vw,46px);letter-spacing:-0.020em;line-height:1.05;margin:12px 0 0;max-width:750px}
.closing a{font-size:12px;border-bottom:1px solid;padding:0 0 5px;white-space:nowrap}
.morework{border-top:1px solid var(--line);padding:26px 0;display:flex;gap:28px;flex-wrap:wrap;align-items:center;font-size:12px;letter-spacing:.1em;text-transform:uppercase}
.morework a{border-bottom:1px solid #000;padding-bottom:3px}
.footer{border-top:1px solid var(--line);padding:22px 0;color:var(--muted);font-size:10px;letter-spacing:.1em;text-transform:uppercase;display:flex;justify-content:space-between}

/* Work page */
.work-head{padding:clamp(60px,9vw,120px) 0 36px}
.work-head h1{font-size:clamp(52px,9vw,128px);line-height:1;letter-spacing:-0.032em;font-weight:650;margin:22px 0 22px}
.work-head p{max-width:560px;color:#4e535b;font-size:18px;margin:0}
.filters{display:flex;flex-wrap:wrap;gap:8px;padding:22px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-bottom:40px;position:sticky;top:0;background:#fff;z-index:5}
.filters button{font:inherit;font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;padding:9px 14px;border:1px solid var(--line);background:#fff;color:#555b64;cursor:pointer;border-radius:0}
.filters button:hover{border-color:#000;color:#000}
.filters button[aria-pressed="true"]{background:#000;color:#fff;border-color:#000}
.work-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px 22px;padding-bottom:100px}
.work-card{display:block}
.work-card .thumb{aspect-ratio:16/10;overflow:hidden;background:var(--paper);border:1px solid var(--line)}
.work-card .thumb img{width:100%;height:100%;object-fit:cover;display:block}
.work-card:hover .thumb{border-color:#000}
.work-card .meta{display:flex;gap:6px;flex-wrap:wrap;margin:16px 0 8px}
.work-card h2{font-size:26px;letter-spacing:-0.016em;line-height:1.1;margin:0 0 8px;font-weight:620}
.work-card p{margin:0;color:#646a73;font-size:15px;max-width:420px}
.empty-note{color:var(--muted);padding:0 0 100px;margin:0}

/* About + contact */
.page-hero{padding:clamp(60px,9vw,120px) 0 54px}
.page-hero h1{font-size:clamp(48px,8.5vw,120px);line-height:1.02;letter-spacing:-0.031em;font-weight:650;margin:22px 0 0;max-width:1000px}
.page-hero h1 em{font-style:normal;color:#777d86}
.exp-list{border-top:1px solid var(--line)}
.exp{display:grid;grid-template-columns:1fr 2fr auto;gap:4vw;padding:22px 0;border-bottom:1px solid var(--line);align-items:baseline}
.exp b{font-size:19px;letter-spacing:-0.008em}
.exp span{color:#646a73}
.exp a{font-size:11px;letter-spacing:.12em;text-transform:uppercase;border-bottom:1px solid #000;padding-bottom:3px;white-space:nowrap}
.mail{display:inline-block;font-size:clamp(26px,5.2vw,72px);letter-spacing:-0.024em;line-height:1.05;border-bottom:2px solid #000;padding-bottom:6px;word-break:break-all}

@media(max-width:900px){.work-grid{grid-template-columns:repeat(2,1fr)}.metrics.m6{grid-template-columns:repeat(2,1fr)}}
@media(max-width:760px){
.wrap{width:calc(100% - 36px)}
.topbar{height:62px}
.nav{gap:18px;font-size:10px}
.has-sub{padding:0}
.sub{display:none!important}
.hero{grid-template-columns:1fr;gap:28px;padding:65px 0 36px}
.hero-aside{max-width:520px}
.hero-art{margin-bottom:50px}
.hero-art.blue{min-height:290px}
.hero-foot{left:18px;right:18px}
.intro,.section-head,.results-inner{grid-template-columns:1fr;gap:22px}
.intro{padding-bottom:60px}
.section{padding:62px 0}
.two-col{grid-template-columns:1fr;gap:30px}
.series{grid-template-columns:1fr 1fr}
.episode,.episode:not(:first-child){padding:17px 12px 17px 0;min-height:112px;border-bottom:1px solid var(--line)}
.episode:nth-child(even){padding-left:12px;border-right:0}
.episode:last-child{border-bottom:0}
.visual-grid{grid-template-columns:1fr}
.visual.wide{grid-column:auto}
.distribution-grid{grid-template-columns:1fr 1fr}
.metrics,.metrics.m4,.metrics.m6{grid-template-columns:1fr}
.metric,.metric:not(:first-child),.metrics.m6 .metric,.metrics.m6 .metric:nth-child(3n+1){padding:18px 0;border-right:0;border-bottom:1px solid var(--line)}
.metric:last-child{border:0}
.results{padding:60px 0}
.closing{align-items:start;flex-direction:column}
.footer{gap:15px;flex-wrap:wrap}
.work-grid{grid-template-columns:1fr}
.exp{grid-template-columns:1fr;gap:6px}
}
@media(max-width:420px){.distribution-grid{grid-template-columns:1fr}.filters button{padding:8px 11px}}

.logo{height:84px;width:auto;margin:0 0 22px;display:block}
.portrait{display:block;width:min(260px,100%);height:auto;aspect-ratio:1/1;border-radius:50%;object-fit:cover;margin-top:28px}
.hero-art video{width:100%;height:auto;display:block;background:#000}