Managing & directing the strategic implementation of Motion Graphics to drive brands into the future.
Communication is competitive
Audiences are inundated with messaging. Motion catches attention, helping messages stand out in crowded spaces. Motion adds an all new dimension of time, delivering more messaging swiftly and impactfully. As modern communications increasingly move into the digital realm–where time and attention are limited–Motion is shifting from a competitive edge to an absolute necessity. You can’t stand out if you stand still.
Motion Strategies are missing
Because Motion is a relatively new element in the communications industry, we tend to incorporate it on a project-by-project basis. We often retrofit Motion to brand standards that are built on yesteryear’s principles and limitations of print design. In the digital communications age, Motion offers untapped opportunities to give our brand cohesion, expressiveness and growing competitiveness going forward.
Putting Brands In Motion
Francis holds 13 years of experience in Motion Graphics, and for the last 8 years has specialized in Motion Branding. Francis has partnered with a Federally Funded Research & Development Facility, An Energy Sector Trade Association and a variety of New Media Agencies and Corporate Clients to transform their marketing collateral with motion graphics campaigns and motion branding guidelines that modernize their brand and enhance effectiveness of their communications.
Francis excels at mapping out the intricacies of established Comms departments and inventorying their projects and brand. Francis meets with Stakeholders and Subject Matter Experts to foster goodwill, trust and collaboration. Francis marshals existing talent and resources as well as handles research and acquisition of new tools, talent and services to carry brands into forward thinking territory. Francis puts the puzzle pieces together and puts brands in motion.
